Pemberton is becoming one of the most exciting of the state’s wine regions with the emergence of a distinctive and beautifully elegant and refined style of chardonnay starting to be noticed. 

Sauvignon blanc and Riesling also continue to be excellent, while pinot noir, merlot and shiraz in good years producing mediumbodied, stylishly elegant wines of great style. While the region has traditionally been associated with boutique and familyowned wine producers, each year brings new wineries and wine labels, making it a must-visit destination. Pemberton’s relaxed lifestyle and magnificent natural environment attract those seeking peace and tranquillity. A towering forest surrounds the town, boasting majestic karri and jarrah trees, a stunning display of wildflowers and natural wildlife and tourist attractions including Gloucester Tree, the tallest firelookout tree in the world. There’s plenty on offer for thrill-seeking adventurers too, such as an adrenalin-filled 4WD journey across the Yeagarup Dunes. Likewise, lycra-clad cycling enthusiasts flock to the region over the Labour Day long weekend in March for the Pemberton Classic, one of the most highly regarded events on the Western Australian cycling calendar.