About Burch Family Wines

Burch Family Wines is one of Western Australia’s leading family-owned and operated wineries with an international reputation for crafting balanced and elegant wines of distinct regional character. Burch Family Wines houses such brands as Howard Park, MadFish, Marchand & Burch, Allegory, and Jeté. They are a proud member of Australia’s First Families of Wine (AFFW).

Burch Family Wines has two established wineries in Western Australia. Our Margaret River winery is in the South West, while our Denmark winery is in the Great Southern.
The Burch family are the first Australians to gain ownership in the production of a Burgundian Grand Cru under the Marchand & Burch label.

In 2009, Howard Park was asked to join Australia’s First Families of Wine (AFFW), a collective of twelve multi-generational family-owned wine producers. Together representing seventeen wine-growing regions across Australia and forty-eight generations of winemakers.

The aim of Australia’s First Families of Wine is to showcase a representative and diverse range of the best of Australian wine with a focus on regional and iconic drops. The collective is working to engage and educate consmers, retailers, restaurants and the wine industry across the globe about the real character and personality of Australian wine, and about the unique characters and personalities behind it.

The inaugral 12 member alliance includes Brown Brothers, Campbells, Taylors, DeBortoli, McWilliam’s, Tahbilk, Tyrell’s, Yalumba, D’Arenberg, Jim Barry, Howard Park, and Henschke. Howard Park Wines is the only representative from Western Australia to be included in the AFFW.

The main criteria is that the family-owned companies need to have a “landmark wine” in their portfolios as listed under Langton’s Classification and/or 75% agreement by group that a wine is considered “iconic”. Others are they must have the ability to do at least a 20-year vertical tasting, have a history going back a minimum of two generations, ownership of vineyards more than 50 years old and/or ownership of distinguished sites which exemplify the best of terroir, commitment to export and environmental best practice, appropriate cellar door experience, and be paid-up members of the Winemakers Federation of Australia.




As the owner and CEO of Burch Family Wines, Jeff is deeply committed to wine excellence and embraces a mantra of “no compromise” when it comes to all ingredients that make up the final glass of Howard Park.

Jeff’s interest in the world of wine began through his love of surfing and regular visits to Western Australia’s Margaret River. Frequent visits to the region presented Jeff with the opportunity to interact with the many great wine producers with whom he shared their passion for wine and hunger for knowledge.

In the early 1980’s the Burch’s purchased a holiday house in the now famous coastal hideaway of Yallingup and in 1988 they purchased a rural property in the Wilyabrup Valley, the heart of Margaret River’s grape growing region. One thing lead to another and it was not long before Jeff was involved in building a winery in Denmark for Howard Park having become a partner in the business in 1993. In 1996 the first vineyard plantings began on the Margaret River property followed by the completion of Howard Park’s second winery and cellar door in Margaret River in 2000.

Aside from wine, Jeff is also a passionate family man and proudly combines his love for wine and family with the Leston Vineyard named after the late Leston Burch, Jeff’s father and mentor. Jeff’s brother David is the manager of the Leston Vineyard and sister, Lesley is the company Brand Ambassador for Australia. Jeff and Amy’s children also play an active role in the business with Natalie Burch joining the company in 2005 as Administration Manager in Margaret River, David Burch joining the company in 2006 in sales in the South West region and youngest child, Richard Burch joining the company in 2012 as Brand Ambassador.

At the wineries Jeff can be found in the barrel room sampling the wines of Howard Park whilst planning for the next tasting of Howard Park alongside some of the great wines of the old world that are stored in his ever expanding cellar to ensure our team does not end up with “a cellar palate”! Jeff is also focused on the development of Howard Park’s second vineyard in the Porongurup Ranges, selected for its elevation and cool climate to provide Howard Park with exceptional Riesling, Chardonnay and Pinot Noir in years to come.

Jeff has been described by others as the focused but laid back, ‘lateral thinking’ businessman who is rarely seen wearing a tie. He is obviously passionate about wine and mad about golf (with a handicap of 15!) and surfing and is a member of several wine appreciation clubs.



Amy’s passion for all things Howard Park is immediately evident when you visit the homes of Howard Park in Denmark and Margaret River. Amy’s energy, vision and enthusiasm have been the foundations for building Burch Family Wines and like Jeff, her “no compromise” mantra filters through all aspects of the business.

Amy is the General Manager at Burch Family Wines and is very hands on in the business. Her networking and marketing skills combined with her attention to detail ensures that the Howard Park experience is always exactly as it is intended.

Alongside wine, Amy is also passionate about design and was instrumental in coordinating the construction of both the Howard Park Denmark and Margaret River wineries. The Denmark winery was completed in 1997 and the Margaret River winery in 2000. When designing the Howard Park Margaret River winery and cellar door, Amy pulled on her Asian heritage and consulted Feng Shui consultants Professor Cheng Juan Jun and Adriana Fernandes-Goncalves to create a building with a modern expression that is built to grow old rather than be built “olde. On describing the Howard Park Margaret River winery, aspects of Amy’s commitment to excellence are shown…



Natalie is the daughter of Howard Park owners Jeff & Amy Burch and continues the commitment to this family-owned and operated company.

Natalie came to Howard Park via reverse psychology. She spent her formative years obtaining a degree in History and English while studying in Boston, Sydney and Perth, which then lead to the inevitable teaching degree. She taught for a brief period at Margaret River Senior High School before joining the winery as an Administration Assistant in 2005.

Currently, Natalie looks after a range of areas in Margaret River including Bottling, Distribution, Product Development, Cellar Door, Events & Administration. She believes that it is very similar to teaching in that you are always on your toes, you can plan ahead but are aware that that plan will likely change many times & that learning doesn’t end.



David W Burch is the son of Jeff and Amy Burch and continues the commitment to this family-owned and operated Winery.

As a child David accompanied his father on business trips to Asia, and first started working in his dads packaging company at the age of 10. In 1996 he was involved in the planting of the family’s first vines on their property at Margaret River; and the same year completed his first vintage helping make wine for Howard Park, and MadFish at their Denmark winery in the Great Southern. He has had varied experience in the wine industry having worked in multiple areas of the business throughout the years from designing labels, winemaking, managing dispatch, cellar door, domestic sales, to helping set up and improve systems, and the online side of the business with ecommerce functions, also setting up an additional rewards wine club site and building a online presence via the wider web.

With studies in computer science and technology, international business, and philosophy, much travel across the globe, also working in the technology arena have given David a unique perspective on Burch Family Wines and its larger role in the world, David has a keen interest in optimal and efficient viticultural practices and has a real drive for making quality wines accessible worldwide. David is co-owner of Broomstick Estates Wines, writes and paints, and spends time continuing ongoing studies in the medical field.



Richard is the youngest child of Howard Park owners Jeff & Amy Burch and continues the commitment to this family-owned and operated company.

Richard is the second generation of Burch family winemaking dynasty along side his sister Natalie and brother David. Richard’s first involvement with wine started as a teenager working in a variety of departments of Howard Park & MadFish wines ranging from cellar door, winemaking, vineyard work, events, sales and distribution.

After completing his studies in Viticulture & Oenology (Curtin University) and Marketing (Edith Cowan University) he then carved out a career in Account Management working for a number of well-known Perth advertising agencies before deciding to move back to the family business to work the 2012 vintage where he gained experience as a Cellar Hand and Brand Ambassador.

In between doing vintages in Margaret River and Burgundy, Richard is now based in Melbourne where he works as Sales Manager for the Eastern Seaboard implementing sales and marketing strategies in Australia and export markets.

Richard has travelled extensively and spent time in and around some of the greatest estates and wine regions in the world including Burgundy, Alsace and Spain.

Now 29, Richard will continue to ensure the Burch Family winemaking dynasty will continue to be one of the greatest in Australia.



David is Howard Park’s Chief Viticulturist, or Grape Doctor to some!

David jumped at the opportunity to join the Howard Park team in late 2004 to take charge of our grape resourcing and viticulture. Howard Park wasn’t new to David, he had for nearly 10 years been providing viticultural support to Howard Park and its growers in his position of Senior Consulting Viticulturist with Davidson Viticultural Consulting Services, one of Australia’s most renowned consulting firms in the field.

Grape vines and viticulture have been part of David’s heritage since his grandfather took up grapegrowing as a soldier settler following his return from service in Gallipoli during World War 1. David’s own career in viticulture started at a young age in his family’s grape growing business and he went on to study and teach viticulture at Roseworthy Agricultural College in the early 90’s. Not content to just manage vineyards and teach viticulture, he also spent several years investigating various aspects of grape and wine quality with the Co-operative Research Centre for Viticulture at the University of Adelaide. It was from here that he joined Davidson Viticultural Consulting Services and travelled extensively providing technical advice to winegrowing businesses in all of Australia’s established and emerging wine regions and several overseas countries.

Why settle in Margaret River and work full time with Howard Park? David’s answer is emphatic;

David doesn’t spend much time in his office. Most days he is on the road visiting and working with Howard Park’s 60 or so growers spread over the south west of WA in Margaret River, Pemberton and Great Southern. He also spends a lot of time with the team in Howard Park’s own Leston Vineyard in Margaret River and at its new specialist cool climate vineyard being developed in the Porongorups near Mount Baker in the Great Southern. He is revelling in the opportunity to introduce cutting edge technology along with proven practices into all of Howard Park’s vineyards to produce the best possible quality grapes.

David and his wife Gail live in Busselton at the northern end of Margaret River. They travel to Adelaide at every opportunity to spend time with their two daughters, Kimberley and Jessica, who are finishing tertiary studies at universities there. David does occasionally manage to fit in a bit of time for fishing, his other life long passion. It’s no co-incidence that he now has some of the best fishing he has encountered in Australia right at his doorstep.

Howard Park and MadFish Wines

Howard Park is one of Western Australia’s leading family-owned wineries, encompassing more than 30 years of history and overseen by two generations of the Burch family. Howard Park is a multi-regional endeavour with two vineyards in Margaret River and Great Southern. Howard Park also produces the ever popular MadFish, which combines quality and value.

OWNERS : Jeff and Amy Burch
WINEMAKERS : Janice McDonald E
VINEYARD LOCATION : Margaret River and Great Southern
VARIETIES : Chardonnay, Semillon, Merlot, Cabernet Sauvignon,
Pinot Gris, Shiraz, Sauvignon Blanc, Riesling, Pinot Noir, Muscat, Angoivese, Vermouth

CELLAR DOOR : 543 Miamup Road, Cowaramup
OPEN : Monday – Sunday, 10am – 5pm
WINE PRICES : $18 – 135
PHONE : 9756 5200
EMAIL : hpw@hpw.com.au
WEBSITE : www.howardparkwines.com.au; www.madfishwines.com.au
DISTRIBUTION : Cellar Door, Wholesaler, Online, Mail Order, Retail

Howard Park Allingham chardonnay 2016 ($89)

Howard Park source the fruit for this exceptional new chardonnay from Karridale, well to the south of Margaret River. The cooler climate contributes to fruit of beautiful finesse and flavour. This is another cracking good wine displaying that hallmark mouthfeel and subtle complexity. An elegant refined wine that expresses the modern approach to this variety
SCORE 97/100 CELLAR 7 Years

Howard Park Mount Barker Riesling 2017 ($33)

A very approachable young Riesling displaying some nice rich palate characters of citrus and apple. Has a slightly talcy character with fine acidity sustaining the palate. It’s delicate and restrained but, oh, so beautifully drinkable. Lovely little wine that is probably best in the short term
SCORE 91/100 CELLAR 7 years

MadFish Riesling 2017 ($18)

This is a Riesling that continually over delivers. Has a beautiful purity and precision with the typical spiciness of the region. Lifted lemon scents on the nose with a mix of spices beneath. Crisp clean palate with a friendly acidity that makes it so appealing in the short term.
SCORE 92/100 CELLAR 4 years

Howard Park Miamup cabernet sauvignon 2015 ($28)

A defined medium-bodied cabernet from the more northern areas of Margaret River. Distinct cabernet with leafy tobacco and herbs on the nose. There’s a neat minerally thread with the fine tannins and fine-grained oak working in harmony. Firmish finish
SCORE 92/100 CELLAR 8 years

Howard Park Abercrombie cabernet sauvignon 2013 ($135)

Another spectacular wine under this prestige label. It’s a blend of 83 per cent Mount Barker and 17 per cent Margaret River cabernet. Loads of dark chocolate with a leafy black olive infusion. Ripe fine tannins and a dusty oak wrap adding to the textural feel in the mouth. Very long and so beautifully balanced. A highly structured wine that will ensure a very long cellaring future as you would expect for a wine of this class.
SCORE 97/100 CELLAR 15 years

Marchand & Burch

When two men met in a small village in Burgundy, they instantly formed a connection over a passion for pinot noir. This was in 1991, and many years later in 2007 this friendship bloomed into a partnership producing under the Marchand & Burch label; chardonnay and pinot noir, typical Burgundian varieties. The label has grown to include both the ‘Australian Collection’, and a ‘French Collection’ with more than a dozen wines currently being brought in from France. Marchand & Burch is a unique partnership where the old world meets the new world for the production of fine wines.

OWNERS : Jeff Burch and Pascal Marchand
WINEMAKERS : Janice McDonald E
VARIETIES : Chardonnay, Pinot Noir, Rosé

CELLAR DOOR : 543 Miamup Road, Cowaramup
OPEN : Monday – Sunday, 10am – 5pm
WINE PRICES : $26 – 73
PHONE : 9756 5200
EMAIL : hpw@hpw.com.au
WEBSITE : www.marchandburchwines.com.au
DISTRIBUTION : Cellar Door, Wholesaler, Online, Mail Order, Retail

Marchand & Burch Villages chardonnay 2016 ($37)

Sourced from the Mount Barrow vineyard in the Mount Barker subregion close to the Porongurups. This is so good. Lemon sherbet and lemon curd characters. The palate is deeply intense and tightly focused with wonderful expression of fruit and oak in perfect harmony. Has a lean acidity and good flesh in the middle palate
SCORE 93/100 CELLAR 5 Years

Marchand & Burch Porongurup and Mount Barker chardonnay 2016 ($73)

Outstanding example of the quality of chardonnays coming from this subregion in the south of Western Australia. Lemon with a hint of lightly roasted cashew. Some nectarine and orange rind with a creamy richness balanced by a crisp minerally acid. Touch of charry oak adds further complexity while the wild yeast ferment contributes a subtle funk
SCORE 96/100 CELLAR 7 years



Janice started as Chief Winemaker for Burch Family Wines in January 2011 overseeing both the Margaret River and Denmark wineries and teams.

Janice has worked in the industry for over 25 years in brewing and winemaking, most recently at Deep Woods, and Stella Bella, where she was awarded the accolade of “Winemaker of the Year” in the Big Red Wine Book, 2010 – 2011 by Campbell Mattinson and Gary Walsh.

“I am both excited and honoured to be joining Howard Park Wines. I regard Howard Park as one of Australia’s most successful premium wine companies and look forward to making a significant contribution to what is already a passionate, dynamic and quality focused winery.”



Pascal Marchand is former winemaker and manager of Comte Armand and Domaine de la Vougeraie in Burgundy, France.

Pascal brings his extensive experience and in-depth knowledge of Burgundy wines to Howard Park as lead consultant.

In partnership with Pascal, we have combined centuries of Burgundian experience and the best of West Australian fruit sourcing to craft a range of wines under the Marchand & Burch label.

Using traditional and biodynamic winemaking methods and with minimal intervention, the wines are true expressions of their natural source.



Mark joined Howard Park Wines in 2006 and now works closely with Senior Winemaker, Janice McDonald as Site Winemaker of Margaret River.

After several years managing hotels and restaurants in Australia and the UK, Mark decided to follow his interest in wine production by completing vintages in the South of France and at Houghton Wines.

Mark joined Howard Park Wines as Cellar Supervisor in November 2006 and became Assistant Winemaker at Margaret River in 2008. In 2011, Mark became Site Winemaker of Margaret River, overseeing all production and working closely with Senior Winemaker, Janice McDonald.

Mark studied winemaking at Charles Sturt University.

Wine Making Process

Over the past 30 years, Howard Park has exerted considerable effort into defining and classifying the vineyards in these two regions by variety to ensure the quality levels demanded are continually upheld and improved. We believe this approach ensures that each bottle of Howard Park wine is the finest expression from these two regions and continues to over deliver on your expectations.


Phone (618) 9756 5200
543 Miamup Road Cowaramup WA 6284
Fax (618) 9756 5222



Cellar Door

Open 10am – 5pm, 7 days a week
Open 12pm – 5pm on Anzac Day
Closed on Good Friday, Christmas Day and Boxing Day.



Awards and reviews

Cape Lodge hosted a Howard Park Wine Dinner on Friday 18 March, 2011

With a scrumptious menu prepared by Cape Lodge chefs, Tony Howell and Penny Williams the evening was thoroughly enjoyed by all.

Annual Howard Park Wines International Pinot Noir Tasting 2011

Wednesday, 16 May 2012
An impressive line-up of 18 Pinot Noirs from around the globe was featured, with an outstanding selection from Australia, South Africa and New Zealand in the Southern Hemisphere and the 2008 Vintage showcased for the Northern Hemisphere; France and the United States. A festive lunch followed, prepared by Saul Atkinson and matched carefully to a selection of current and back vintage Howard Park Wines, while the sounds of Jazz band ‘Doxy’ played live.

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