Our wine-making history dates back to 1844, but it really began with a red sports car in 1945.
It was a collision of hearts and minds, a collision that had been 100 years in the making – refined and distilled from two pioneering winemaking families.
When Reginald Lester Tolley rolled up to a function in his red sports car, Judith Anne Penfold Hyland was suitably impressed by the car and rather taken by the man behind the wheel. Sparks flew, romance blossomed and Penley was conceived (as a business name) in 1947 after Reginald and Judith married.
However, it wasn’t until 1988 that the Penley name came to life, that it finally bore fruit, so to speak. That’s when we (the children of Reginald and Judith) decided to create our own wines – put our label on tradition.
We bought a plot of land in Coonawarra, planted cabernet grapes and called it Penley Estate.
We bought a plot of land in Coonawarra, planted cabernet grapes and called it Penley Estate. In 1989, our Phoenix Cabernet won a Gold Medal at the Adelaide Wine Show. As you can imagine, we were pretty pleased with that achievement.
In 1995, we built a winery at Penley Estate – a full on, all the bells and whistles, impress me with your red sports car winery. Our reputation had grown by then, and it made sense to have everything on site. We planted more vineyards, added some Shiraz to the Cabernet, and increased our range of wine, producing classic Coonawarra reds that were full-bodied, to be kept and savoured.
As the years rolled on, Coonawarra reds became a bit passe, not the flavour of the month, more of an old Roller than a red sports car. We still made some bloody good wines though!
In 2015, Kym (our brother, wine maker and bon vivant) retired. It left us sisters to consider our future. We could have sold Penley Estate, but that just went against the grain – it would have been disrespectful to the amazing Penfold women who had gone before us.
Our great, great (add a few greats) grandmother, Mary Penfold, was the driving force behind the establishment of Magill Estate in 1844, and is now regarded as one of the most outstanding pioneering women in South Australia.
Then there was Gladys Lethbridge, who married Frank Penfold Hyland in 1921. She was a flamboyant woman, the great granddaughter of Governor King and an enthusiastic collector of antiques. Yet, Gladys Penfold Hyland proved she could mix it with the best. Following Frank’s death, she oversaw the running of Penfolds (with the aid of Frank’s no-nonsense secretary, Miss Longhurst) and was Chairman of Board from 1948-61. She remained a director until 1964 – no mean feat when you consider the business world was pretty much run by men back then.
Our mother was also a most remarkable woman and regarded as one of South Australia’s most well-dressed women (this was in the fifties by the way). She filled the social pages and looked immaculate everywhere she went. Judith was the epitome of elegance and style, and achieved just as much (if not more) for the Tolley name as our father.
So instead of selling, we decided to revitalise, reinvigorate and refresh the wine – make it true to itself, gossiped about and socially celebrated at any occasion… for everyone to enjoy.
Our history is a rich mix of endeavour, passion and vision with a touch of scandal and madness thrown in for good measure.
Our history is a rich mix of endeavour, passion and vision with a touch of scandal and madness thrown in for good measure. We could write a book about it. Instead, we’ll leave you with the words of our glamorous mother; words that we hope you’ll taste in every bottle of our contemporary Coonawarra wine… “Grow up and be fascinating.”
Kate Goodman is regarded as one of Australia’s best contemporary winemakers. Wirra Wirra (McLaren Vale), Tim Knappstein (Clare Valley), Seppelt (Great Western) have all benefitted from Kate’s passion, expertise and undeniable talent.
In 2001, she helped establish Punt Road winery in the Yarra Valley, creating a successful brand from a green-field site – an outstanding achievement in anyone’s book. Breaking new ground and putting a twist on tradition is what Kate is all about. In 2012, she made her first ‘Goodman’ label wine. It was received with acclaim because it was extraordinary… literally.
And that’s why we are so, so excited about having Kate on board at Penley – she is totally invested in our new generation of wines and in helping us create contemporary Coonawarra varietals.
“Penley Estate is a very exciting project for me – the vineyard is strong, it has a proven track record, and the fruit quality of the Cabernet and Shiraz is excellent. The vineyard has enormous potential to be a contemporary expression of the Coonawarra. We are creating wines with more freshness and vibrancy – seeking balance and expression of fruit – while still retaining varietal integrity. It’s the little things that are making a big difference – a nuance that will be noticed.”
Matt began his winemaking career at Penley Estate in 2000. He has been hands on from the day he stepped into our cellar and began his winemaking journey. Today, Matt manages the entire estate – winery, vineyard and cellar door. It’s fair to say that no-one knows Penley as well as Matt – he could probably tell you the exact vine a particular grape was picked from.
Matt’s intimate knowledge of our vineyards and his passion for making wine has been a big part of our reinvigoration.
“The vineyard has become the centrepiece of the winemaking process, with more focus on growing times and quality of fruit. We are making wines that celebrate the varietal qualities; that are accessible and enjoyable to drink. For me, contemporary Coonawarra is being true to the vine – small parcel winemaking that allows the fruit to shine through and properly express the vintage. Penley Estate has always been about making big, full bodied wines; we’ve just removed the ‘tweed jacket’ from the full body.”